Mobile marketing for the Mayor of London
Incentivated has been selected by the Greater London Authority to provide targeted mobile marketing communications to Londoners. Texting the word “Mayor” to the shortcode 62967 Londoners will have the...
View ArticleTop city brands in the world
Strategiy reports global ad agency Leo Burnett has conducted research with leading pollster YouGov among 4,000 adults in the UK to understand their perceptions of 50 global cities, on a number of...
View ArticlePiggies for London commuters
BrandRepublic reports reward-based consumer website Pigsback.com is giving away anti-stress piggies to London commuters. At Tube and railway stations field marketing teams dressed in pig suits are...
View ArticleNational Gallery street marketing
After the Expedia’s Blue Sky Day, another interesting “art marketing” initiative that involves the National Gallery in London and a brand (Hewlett-Packard). It’s called “The Grand Tour“, it’s a project...
View ArticleThe other lunch break
If you’re based in London and you’re tired of having everyday the same lunch, discover MINI’s alternative proposals. On the other lunch break you will discover a series of activities organized to make...
View ArticleScience Museum, edutainment 2.0
From the UK, an interesting example of online marketing used to drive teens to a museum. Created by Preloaded, the site supports the opening of the LaunchPad gallery at London’s Science Museum in...
View ArticleThe history of the heart
The Heart exhibition at the Wellcome Collection explores the medical and cultural significance of the heart. Featuring exhibits from the Egyptian Book of the Dead, Leonardo da Vinci and Andy Warhol,...
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Reebok creates largest 3D street art
Reebok wanted to create a backdrop of truly epic proportions for their range Cross Fit. Hopping on the 3D street art craze, they commissioned artists 3D Joe and Max to break the Guinness World Record...
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Nike – Find your greatness
The greatest event when it comes to sports, the Olympic Games, are about to begin in London in a couple of days. But greatness is everywhere, according to this inspirational piece launched today by...
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Video of the day: Olympic Vermin
This amusing and nicely animated video by Ameal Isnard and Leo Bridle features an alternative Olympic torch relay and a different point of view on and from the streets on London.
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